Top 5 Health and Fitness Apps on iOS in the UK: Q4 2022

The fourth quarter of 2022 saw notable trends in the performance of the top five health and fitness apps on iOS in the United Kingdom. Here’s a detailed look at how these apps fared in terms of weekly downloads, revenue, and active users.

MyFitnessPal: Calorie Counter experienced a varied performance throughout the quarter. Weekly revenue peaked at approximately $189K in the week of November 28, before dropping to around $149K by the end of December. Downloads started strong with 11K in late September, then saw a noticeable dip to 7.7K in mid-December, before rebounding to 18.3K in the final week of the year. Active users saw a decline from 726K at the end of September to 569K by mid-December, with a slight recovery to 646K in the last week of December.

Strava: Run, Bike, Hike showed consistent performance in weekly revenue, peaking at $189K at the start of the quarter and closing with $171K in the last week of December. Downloads fluctuated, starting at 10.2K in late September, dropping to 4.1K by mid-December, and then surging to 12.8K in the final week. Active users saw a decline from 425K in late September to 290K in mid-December, with a notable increase to 410K in the final week of the year.

Flo Period & Pregnancy Tracker had a significant increase in weekly revenue, starting at $109K and peaking at $184K in mid-December. Downloads followed a similar upward trend, beginning at 13.9K in late September and reaching 20.8K in the last week of December. Active users showed a slight decline from 670K in September to 606K by mid-December, before recovering to 631K at year’s end.

Fitbit: Health & Fitness demonstrated a steady rise in weekly revenue, starting at $137K in late September and peaking at $146K in the last week of December. Downloads fluctuated, with a notable spike from 5.4K to 42K in the final week of the quarter. Active users saw a decline from 199K in late September to 166K in early December, followed by an increase to 192K by the end of the year.

Headspace: Sleep & Meditation maintained a steady weekly revenue, peaking at $108K in early November and closing at $86K in the last week of December. Downloads saw a slight rise, beginning at 4.9K in late September and ending at 7.2K in the final week. Active users remained relatively stable, starting at 89.5K in late September, with a brief dip to 79.4K in mid-December, and finishing the year at 96K.

For more detailed insights and data, visit Sensor Tower.